Press release

Vilja platform enables BNP Paribas Personal Finance to find new revenue streams

During the fall, the leading personal financing provider BNP Paribas Personal Finance is helping the Swedish member organization for opticians – Synologen and the online appliances store – Gränsbygden to offer their end-customer additional payment solutions. The offerings are enabled by Vilja platform.

“We are excited to help Synologen and Gränsbygden to grow their business and enable new funding options for their customers. With Vilja’s cloud banking solutions we can smoothly scale on our existing platform and the roll-out went according to plans” says Ulrika Klaar, Head of Retail Sales.

“We are proud of the continued trust to grow together with BNP Paribas. Retail financing and the BNPL concept is a quickly growing payment trend that offers a better customer experience and drives new revenue streams for both the stores and the banks” continues Fredrik Ulvenholm, CEO at Vilja.

Vilja BNPL enables you to power new ways to finance products and services including the next generation of subscription-based consumer products. It’s a complete solution for credit origination, purchase and merchant management with full ledger functionality – all in one system. It automatically manages the complexities of logistics-related charging including returns and delayed shipping, as well as daily reconciliation with commissioned partners, netting payments to minimize transaction costs.

For more information, please contact:

Fredrik Ulvenholm, CEO at Vilja,, +46 708-725128

Ulrika Klaar, Head of Retail Sales,

BNP Paribas

BNP Paribas Personal Finance is the leader in personal financing in France and in Europe through its consumer credit and home loan activity. A 100% subsidiary of the BNP Paribas Group, BNP Paribas Personal Finance gathers more than 20 000 employees and operates in some thirty countries.


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